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Tuesday, 25 November 2014 00:00

How to Write APA Marketing Essays

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In your marketing class at your university, your instructor wants you to write a marketing essay in APA format.  You know the material pretty well, but you do not know what APA (American Psychological Association) format is. You go to the library and search for answers. On the Internet you find this guide that will help you format APA papers. APA papers are generally used in the fields of education, social sciences, and psychology. In this guide, you will find tips in formatting an APA marketing essay.

The first step in your marketing essay is locating material from sources such as books, research journals, and articles. Write notes and highlight important points from the sources. Paraphrase ideas from the sources.

After you have completed reading your sources for your marketing essay, start writing your rough draft. You will need to use 8.5” by 11” paper with 1” margins on all sides. The research project needs to be double spaced and typed with 12-point serif typeface (Times New Roman or Courier). If you have figures, you need to label them with 12-point sans serif typeface (Arial or Helvetica).

Beginning with the title page, every page of your research project should be numbered on the upper right corner. Do not number the pages with artwork and figures. The next step in your marketing essay is to write your rough draft. The order of your paper should be Title, Abstract, Introduction, Research, and References.

Make your marketing essay’s title concise. Make sure that the title does not go over twelve words. The title should be on the top of the page and centered. The title should be typed in sentence case. Press enter twice, and type your first name, middle initial, and last name. If you are named “Jr.” or “III,” put a space between the last name and the suffix. For the next new line of your business research paper, enter the name of your college or university where you conducted research. If you don’t have a research institution, you can list the city and state where you conducted the research for your project. If you are researching outside of the United States, list your city, province, and the country.

The abstract is the summary of your research paper and is located on the second page. The abstract should be at most 120 words. Highlight the most important details of your business research paper. Label abbreviations and special terms (except units of measurement). Previous research should be noted in this section.

The introduction is listed on the third page. The purpose of the marketing essay background information, presented problem, give details to the problem’s importance, and identify works which are applicable to the paper. Your thesis and supporting statements should be mentioned in this section.

Next, for the research section, place the running header on the upper left side of the page. Center the title on the top of the page, which should be in sentence case. Describe your marketing essay, the information that you are trying to prove (thesis and supporting statements), topic sentences and evidence to support your thesis, and your conclusions.

Finally, name your marketing essay’s sources on the references page. A guide to properly cite your references is located at the Purdue OWL Writing Lab (http://owl.english.purdue.edu/owl/resource/560/01/).

A marketing essay details the relationship between the product and the customer. By using this guide as a tool, you can be well aware of the APA format.

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