- Category: Business Plan
- Published: 06 August 2015
Table of Contents
Keys to Success
About the Company
Location and Facilities
Products and Services
Strategies and Implementation
The world has is today a global village. The new digital era has come with all sorts of innovations that aim at making communication easier. In the new era, office information management is revolutionizing with new digital solutions that will make work much easier and enjoyable.
Many businesses and companies are finding ways to reduce cost while increasing output. Some of these ways include upgrading their office equipments and systems to catch up with the ever changing technologies. To help the businesses cut costs even further, we will provide total work-flow solutions while utilizing the latest imaging platforms and information distribution systems. Our systems are backed up by a reliable technical and professional support together with a customer care that is proactive and responsive.
We will form strategic alliances with leading information industry companies that will enable us to offer Local Area Network systems and retrofit the existing LAN.
Most businesses and companies do not have the technology to connect faster within and without. Some use systems that are either outdated or do not have the capacity to perform bulky communication roles. Our goal is to work with partners to provide a customer-focused paradigm. We will provide quality solutions at reduced costs. It is also our goal to provide introduce a new communication platform for small companies that do not have a strong system. We are not only targeting the smaller companies and businesses; we will also reach out any company that wants an improvement or a total overhaul of its systems.
To provide the business community with the latest digital information technology solutions with reliable technical and professional support, and unrivaled customer service. We want to improve connectivity for small businesses and companies.
Keys to Success.
To be successful in providing the small businesses and companies with efficient digital information systems, we have to understand their office needs. We will also need the cooperation of partners to improve and expand on the services that we offer. We will also comply with the local regulations and the world wide standards on information technology.
Netic Inc. is a privately-owned company that offers services and sells digital office information systems for small businesses and companies. The company was founded in 2014 by the Netia brothers who have equal stake in the company. The company was founded with an aim of providing information technology solutions to small businesses that cannot afford the expensive services offered by the existing companies.
Breakdown of the team
- Rick Netia – bringing innovation such as important software certificates to the team.
- John Netia _ He is the lead researcher; evaluating and finding new business opportunities.
- Sarah Gordons _ She is also a researcher working with the customer to determine their needs. She is an IT specialist with seven years experience. She also helps in improving customer's existing systems.
- Fred Netia _ He is a communications guru and the head of company's marketing department. He helps to promote our services to businesses that would otherwise go without proper information systems within their offices.
About the Company
The company is new but has so far done several research on the target market. The company is venturing into a new industry and has acquired three other small companies that offer similar services. Tego Integrated Office Equipments, Joska Technologies, and Waden Systems had been in the industry for a combined period of ten years offering services to a wide audience. We take up all this with an aim of improving even further on their services to retain this customer base.
We have also entered into strategic alliances with leading manufacturers, IT service providers and software firms to enable us provide quality services to our customers. These alliances, and especially with the Nanon Technologies, will be pivotal to the success of the company. We will remain a Nanon Authorized Dealer , and pass the benefits of this partnership to our customers. We will also look forward to forming more alliances with other local computer and VARs companies in order to provide complete turnkey packages to the clients.
Our Products and Services
Netic Inc. will acquire an existing business that has been in the sale and service of office appliances such as facsimiles, copiers, and printers. The business has been operating in the office equipment industry for over a decade and has a strong base to start from. We will transform the business to add value in the provision of emerging services and technologies in the new information era. We will follow the leads of our partners like Nanon to approach the market from a total information systems solutions viewpoint.
Our new paradigm will begin by analyzing the client's existing and planned business processes and providing a total workflow solutions with our unique imaging and information platforms. Our systems will be backed by a reliable and professional service and exceptional customer care. The strategic alliances will also help us offer a wide range of services that the customers would not like done at the same time.
We will be the only company that will be offering the latest digital information solution for businesses around in Mays City. We will not only be selling and servicing the systems, we will also ensure we service the clients' satisfaction and loyalty so as to to remain top of their choices. We will follow our mission statement of providing quality digital information technology solutions with strong support to back it up.
Our main goal will be to contact the businesses and small companies that would wish to upgrade their systems or plan to have new systems in place. While most of our efforts will be to communicate with businesses and small companies, we will also reach out to large organizations that would be interested in our services. We will use the following ways to reach out to our target market:
- Networking: We will take every opportunity we get to be in touch with these businesses at their sites to increase our closeness to them. This will hopefully boost our chances of doing business with them.
- Conferences: If there are any conferences on technology or anything that has to do with discussing new digital information systems for offices and businesses, that is where we will be.
- Television: We will put advertisements don local television stations. We have gone through the advertisement rates and settled on a fairer one.
- Newspapers: We will focus on this for passing around regular circulars. This channel has a wider reach especially to the businesses.
- Technology: We have a team of engineers who will ensure our systems are up to date with the technological changes.
- Website: We have fully developed website that we will use to pass important information to customers from far and nearby. Www.netia.com will be updated on a weekly basis with the latest trends in technology and offers for the clients.
Once we are well established, we will expand on the range of services we offer. We will offer more services that are in line with our vision and mission.
Strategies and Implementation
Being different is one of our major goals. We will establish our business as providers of clear and viable alternatives for our customers. We aim to change the paradigm both in the office equipment and digital technology industry. We will shift focus on service and shift away from the price-centered approach.
Our marketing efforts as we approach the market will entail the following:
- A new attitude since we are entering a new technological field.
- A new approach to information management and control.
- We will offer new set of behaviors regarding solution selling, systems auditing and joint prospecting.
- Our new marketing concept will be customer and profit oriented.
We will place emphasis on service and support. We will use four networking expertise, customer relationship system, and systems training as our main tactics. We also have internal training and mailers as networking programs. Other programs that we will use for end user training includes; on-site customer training and direct mail promotions. We will integrate our CRM software with an e-automate corporation.
We will also emphasize on relationships as a second strategy. This strategy is already marketing our company. The more we keep in touch with the prospective customers the more hooked they will remain to buying our products. This will increase our sales as well as improve our relations. We will use sales literature, and direct mails to market the company. Regular follow-ups will be made with the clients to find out if the installed systems are working perfectly. To increase even more sales per customer, we will emphasize on trainings and sending mails with fliers to the clients with important information.
Our target market will not narrow to a single city. We will reach out to other nearby towns and states with our marketing strategies to ensure we cover a wider audience. Many small businesses in the country need faster IT management solutions that they are unable to afford because they cannot fit into their lean budgets.
Netic Inc. offers the clients the peace of mind by providing quality products and services that they back up with professional support. We act as allies to our clients and offer them fair prices while listening to their needs.
We will give the customers free training on how to operate every information management system that we offer them. These will be regularly updated to ensure they are at par with the latest technologies.
Most companies would choose to work with us because we do not put all our focus on the profit. Rather, we are value-focused and seek to ensure the customer is first of all satisfied before paying. We drive our motivation from customer satisfaction.
By positioning ourselves as strategic allies to our clients, we have an advantage over our competitors who only view them as sources of profit. We aim to strengthen this relationship so that we have a strong defense against competition.
Since we will not be manufacturing the office equipments and the digital information management systems, we will be able to work with the manufacturers to find the best solutions for our clients. We have already created a few relationships with computer companies and software providers and look forward to more such alliances. This is meant to ensure the customers get the best products and refer their friends and other businesses to us.
Our emphasis will also be on service and support in order to make our relationship with the customers stronger. We will develop specific programs that are tailor-made for each market segment. Some of these programs include:
- Recovery incentives for customers with uptime guarantees and process surveys.
- Cost effective product/service packages.
- Wireless LAN installation and administration for corporates.
Netic Inc. will work as a medium between the computer manufacturers and IT service providers and the clients. As a vendor and service provider that makes sure all its systems are in place and in good shape, Netia Inc. will ensure its information distribution systems are reliable at all times. To ensure they achieve this, they have a staff that are well trained in handling all kinds of customer needs. The staff will at hand to provide support whenever and wherever it is needed.
Our aim is to provide high-quality service and support while charging the client appropriately. We have committed to paying our staff good enough to ensure they offer exceptional services to our clients. We hope this can help us balance the cost and revenues for our business.
We will not add our services and support revenue on our product prices. This will only add the burden to the customer who may in turn opt for cheaper competitors within the industry. Even though the industry does not support this concept, it is logical enough.
We will create working relationships with the local businesses and companies to get their attention to our services. We will also employ the following strategies to reach various segments:
- We will place advertisements in the local newspapers in order to reach new local customers and to inform the existing ones of our new services. The messages will mainly focus on the services we offer.
- We will continue using direct sales with the segment that contains the medium and the large companies. We will also send direct mails to this segment and offer them personalized system upgrade opportunities.
- Relationship building will also be a key strategy for Netia Inc. we will. This will mostly target decision makers and managers of various businesses. We will use our services and support to convince them why they should choose us over our competitors.
We are simultaneously working on our marketing plan as we work to complete this business proposal. We expect the plan to be ready one month after the start-up. We are taking over an existing business and, therefore, we will not anticipate to achieve all our goals overnight. This is a shift that we are a giving a step-by-step approach by carefully planning and judiciously implementing it so as not to interfere with our immediate operations. To this effect, we have hired a team of marketing advisors and consultants to help in designing the marketing plan. We seek to gain credibility in the market as a customer-focused IT solutions providers who focus on service ahead of profit.
The key selling point for the company will its ability to act as a trusted ally. Our sales focus will be Netic Inc. and the reputation of the leading partners it boasts. We will not focus on our products but rather on the service and support. We seek to convince the customers that we do not just offer product features but total solutions to their changing needs.
We project our sales to increase our sales to more than $5 million in the third year down from $3 million in the first year of operations. We will focus our sales efforts to local businesses with whom we already have an established relationship. This is to help us create cash flow that would help our business expand its services to a wider market.
The table below lists some of the important milestones. It indicates the dates, the managers who will be in charge, and the budgets. The table is an indication on the emphasis we put on planning and implementation.
|Milestone||Start Date||End Date||Budget||Manager||Department|
|Complete Business Proposal||06/14/13||06/22/13||$250.00||HH||Administration|
|Submit Letter of intent||07/01/13||07/15/13||$0.00||HH||Administration|
|Choose New Company Name||07/15/13||07/31/13||$0.00||All||All|
|Secure Start Up Funding||07/15/13||08/31/13||$0.00||HH||All|
|Negotiate Purchase Agreement||07/18/13||09/15/13||$0.00||All||Administration|
|Set Up New Corporation||07/30/13||09/31/13||$12,500.00||HH||All|
|Solicit Board Members||07/30/13||09/31/13||$0.00||HH||HR|
|Roll-Over Plan (SPI to IMH)||08/01/13||09/31/13||$0.00||HH||Administration|
|Purchase e-Automate Software||09/01/13||09/31/13||$20,000.00||HH||Administration|
|A/P & A/R into e-Automate||09/01/13||09/31/13||$0.00||WL||Administration|
|Customers into e-Automate||09/01/13||09/31/13||$0.00||MJ||Sales|
|Inventory into e-Automate||09/01/13||09/31/13||$0.00||WL||Service|
|Letter To Vendors/Customers||09/01/13||09/31/13||$0.00||WL||Administration|
|Switch Utilities To Netic Inc.||09/01/13||09/31/13||$1,000.00||WL||Administration|
|Web Site Development||09/01/13||09/31/13||$10,000.00||HH||Administration|
|Complete Marketing Plan||09/01/13||09/31/13||$2,500.00||All||Sales|
|Netic Inc. Operations - Day||09/01/13||09/31/13||$0.00||All||All|
|Board of Directors First Meeting||10/04/13||10/07/13||$1,000.00||All||All|
|Company - Kick Off Mtg||10/04/13||10/07/13||$750.00||All||All|
|Sales Strategies & Programs||10/04/13||10/30/13||$2,500.00||MJ||Sales|
|Marketing Strategy & Programs||10/04/13||10/30/13||$3,500.00||KB||Sales|
|First Quarter BP Review||01/10/14||12/14/14||$0.00||All||All|
|New 3-Year Mktg. Plan Due||09/02/14||09/13/14||$0.00||All||All|